Best Seller Handbook of Culture and Consumer Behavior

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Handbook of Culture and Consumer Behavior High quality books

Handbook of Culture and Consumer Behavior
By:Sharon Ng,Angela Y. Lee
Published on 2015-03-10 by Oxford University Press

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

This Book was ranked at 40 by Google Books for keyword Ideal money.

Book ID of Handbook of Culture and Consumer Behavior's Books is qN8wBwAAQBAJ, Book which was written bySharon Ng,Angela Y. Leehave ETAG "lcq+SLH1Jus"

Book which was published by Oxford University Press since 2015-03-10 have ISBNs, ISBN 13 Code is 9780199388547 and ISBN 10 Code is 0199388547

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Book which have "288 Pages" is Printed at BOOK under CategoryPsychology

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