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Maximizing Profits
By:Lori Nordstrom
Published on 2015-03-16 by Amherst Media

If you’ve got great camera skills and want to take the plunge and make your passion a career, you’ll need to build a solid business foundation from which your passion and creativity can take flight. If you’re like most artists, the business side of things seems a bit dry—and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time. Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she’s compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She’ll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit. Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points, selling their products, and overcoming client objections to close the sale. This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.

This Book was ranked at 11 by Google Books for keyword Ideal money.

Book ID of Maximizing Profits's Books is S7ErBwAAQBAJ, Book which was written byLori Nordstromhave ETAG "m1tfnxuB5Ls"

Book which was published by Amherst Media since 2015-03-16 have ISBNs, ISBN 13 Code is 9781608958528 and ISBN 10 Code is 1608958523

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "128 Pages" is Printed at BOOK under CategoryPhotography

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This eBook Maturity (Adult Book) status is NOT_MATURE

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